Retailers Need to Interact with Shoppers on Their Terms, Says Euromonitor in Its Report Available at MarketPublishers.com18 May 2016 • by Natalie Aster
LONDON – At its infancy, internet retailing represented a highly price sensitive marketplace being centered on a limited number of product types. Since then, it has become much more mature and there is a wide variety of services and goods at different price points.
With a price advantage not being a case any more, retailers start differentiation in an attempt to maintain share growth. If they do not use differentiation, margins will be easily challenged by upstarts.
Market players with more comprehensive strategies will work on building up their service and merchandising strategies so that to execute expansion of their customer base.
Internet sophistication is growing, and shoppers now have a large number of devices they can use to access the Internet. Retailers can benefit by supporting as many of these access points as possible.
An increase in sophistication is set to continue in the years to come, and it will go along with the development of needs and habits of users.
Topical research report “Past, Present, Future: The Growing Sophistication of Online Shopping” prepared by Euromonitor International Ltd. offers an up-close look at the world’s retail market. The study offers a deep insight into the industry’s size and shape. It pinpoints growth trends and discusses the impact they have on retailing in different markets across the globe.
The report investigates development of channels and concentrates on development of consumers’ shopping patterns. The research study throws light leading brands and companies and delves deep into major factors that have influence on the market. It also predicts how the market is set to develop in the years to come.
Reasons to Buy:
- find out latest trends and development in the retail marketplace;
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- deepen your understanding of the competitive environment;
- get detailed forecasts of development of this marketplace.
More in-demand reports by our partner can be found at Euromonitor page.