Global TV Marketplace Canvassed by Euromonitor in Comprehensive Market Research Report RPublished at MarketPublishers.com
12 Apr 2016 • by Natalie Aster
LONDON – TV sales are expected to remain sluggish in the upcoming years as consumers change their media consumption habits. Laptops, tablets and smartphones are progressively turning into the screens of choice in place of TVs. The question arises whether TV will become obsolete or will smart TVs (connected TVs) or ultra high definition (HD) televisions revive its fate.
Consumers are purchasing fewer TV sets but are inclined to pay for bigger-screened models or replacements with improved features like smart TVs and/or ultra HD TVs.
The demand for TVs in emerging countries is still on the rise, thus compensating for the decrease in the demand in developed regions.
Manufacturers are investing heavily in next-gen displays like OLED, various innovations like ultra HD and constantly making improvements to current LCD panels.
Firms are still pouring much money into TV advertising as people still consider TV commercials as a reliable source of information.
Consumers are ditching their satellite and/or cable subscriptions and watching more TV shows online. The emergence of smart TVs enabled consumers to watch shows on the Internet on a considerably larger screen (as against tablets and laptops).
Comprehensive research report “Televisions in 2020: Can Ultra High Definition Revive the Market” drawn up by Euromonitor provides a trusted guide to the consumer electronics market, focusing on the TV marketplace. It contains data with respect to market sizing, company shares, brand shares and the channels of distribution. The study gives deep insights into the high growth sectors, limelights the factors driving and hindering market growth, as well as outlines key opportunities in the industry. The research publication investigates the competitive landscape, identifies and profiles the market’s key players and major brands. Five-year forecasts to evaluate how the overall consumer electronics sector is poised to develop moving forward are presented in the study as well.
Products discussed are: computers and peripherals, digital cameras by type, in-vehicle infotainment (IVI), in-home consumer electronic devices, LCD TVs by screen type, mobile phones by contract type, smartphones and tablets by OS, portable consumer electronic devices, TVs by network connectivity.
Televisions in 2020: Can Ultra High Definition Revive the Market
Published: March, 2016
Price: US$ 1,325.00
More comprehensive reports by this publisher can be found at Euromonitor International page.