Social Media Messaging Market Analyzed in WinterGreen Research Report Available at

10 Mar 2016 • by Natalie Aster

LONDON – Currently valued at USD 8.6 billion, the worldwide social media messaging platform market is expected to reach a value of USD 27.2 billon by 2022.

The utilization of social media messaging relies upon opening and engaging with the application. Message platforms are the applications that are used most frequently worldwide. Social media messaging has gone beyond mere communication to turn into a platform for commerce, gaming, media, payment, taxi services and the like. As these trends outlive their usefulness worldwide, mobile messaging leaders are morphing into main communication centers. 

Social messaging platforms leverage smartphones to deliver an increasingly extensive range of lifestyle functions. China's tech conglomerate Tencen owns WeChat which takes the lead in the messaging market. Chat applications see heavy use for making purchases in China; they make mass consumer goods more available. In the USA, people can easily access brick-and-mortar shopping channels.

Tencent Holdings Limited provides Internet value-added services (VAS), mobile services, web advertising, and e-commerce transactions services to users in the People's Republic of China (PRC). Available for both iOS and Android, WeChat is utilized by 500,000 people to connect; it also supports a group chat conversation. Twitter WeChat broadcast messages simulate a major function of digital messaging, enabling to broadcast a single message to a group of people.

Facebook has reaped benefits from embracing the mobile revolution in end-user adoption. The smartphone can do everything. Tablets and mobile phones have substituted personal computers. Messaging is the most widely used medium of the smartphone. 

In-demand research report “Social Media Messaging Markets: Market Shares, Strategies, and Forecasts, Worldwide, 2016-2022” elaborated by WinterGreen Research is designed to give an all-encompassing analysis of the social messaging space, covering the description of the sector and market dynamics including an in-depth assessment of the key driving forces and market shares. The report covers the user numbers for those generating revenue, and counting individually, the much bigger number of users not producing revenue. It provides a segmental analysis, looking into texting, games, video, and e-commerce revenues; providing social messaging revenue and valuation per user, forecasts, as well as granular competitive market shares and assessment of the leading market participants’ success, key challenges faced by the players, and also key strategies adopted in each segment and sub-segment. The report presents a detailed regional analysis of the social media messaging market. The report provides a description of the major products technologies. It canvasses the markets for social media texting platform specialties and sub-specialties.  

Report Details:

Social Media Messaging Markets: Market Shares, Strategies, and Forecasts, Worldwide, 2016-2022
Published: February, 2016 
Pages: 380 
Price: US$ 4,100.00

More reports by this publisher can be found at WinterGreen Research page


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