Italy Cards & Payments Sector Evaluated by Timetric in In-demand Report Now Available at MarketPublishers.com

07 Dec 2015 • by Natalie Aster

LONDON – To limit cash usage at retail outlets, the country’s government in July 2014 introduced a regulation, making it mandatory for retailers and wholesalers to accept payments via point of sale (POS) terminals for transactions over USD 39.8. This initiative will likely drive payment card transaction volumes and values through to 2019.

Alongside traditional POS terminals, merchants are setting up mobile POS (m-POS) terminals. Payleven launched an m-POS system in September 2012, and SumUp introduced a similar solution in November 2012. Likewise, in July 2014, UBI Banca in partnership with CartaSi and 3 Italia launched an m-POS system, with the service being compatible with such key payment networks as MasterCard, PagoBancomat, and Visa. The rising number of installations of m-POS terminals at retailers will likely drive payment card transactions, in value and volume terms alike.

MasterCard launched its new digital payment platform, MasterPass, in 2014. MasterPass enables customers to pay with any enrolled payment card, in app or online, without needing to input detailed shipping or payment information for every purchase.

In-demand report “The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019” elaborated by Timetric provides a detailed examination of Italy's cards and payments industry. It presents historical (from 2014), current and forecast values (to 2019) for Italy’s cards and payments market and each of its sectors, such as credit, debit card and charge cards. A detailed analysis of the prepaid card market is included. The study presents detailed insights into the various payment instruments – credit transfers, check payments, payment cards, direct debits and cash transactions alongside an in-depth overview of key alternative payment instruments in Italy. The report examines major strategies adopted by banks and other institutions to market the payment cards alongside profiling the country’s top banks. It limelights the regulatory framework and details the different drivers influencing the domestic cards and payments industry. It reviews consumers’ attitudes and preferences for cards and analyses the e-commerce sector and online payment forms.

Report Details:

The Cards and Payments Industry in Germany: Emerging Trends and Opportunities to 2019
Published: November, 2015
Pages: 70
Price: US$ 3,995.00 

More studies by the publisher can be found at Timetric page.

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