Spanish Toys & Games Market Space Canvassed in In-demand Euromonitor Research Report Available at

06 Nov 2015 • by Natalie Aster

LONDON – 2014 reversed the negative trend registered over the analysis period, when Spain was affected by a severe economic crisis. Although 2014 demonstrated positive growth, it is too early to see this when it comes to a revival in the market. Major brands and a range of top sellers, like Lego, Furby or Frozen, captures a significant proportion of demand and pushed sales up. The higher than average prices for these products also supported the positive industry performance in value terms.

Licensed toys kept on gaining ground in the country and licensing was often strongly associated with the success of products. Frozen licensed products witnessed remarkable demand as of 2014 and within the dolls and accessories category they played a role in the decrease in popularity of Barbie. Concerning boys’ toys, Teenage Mutant Ninja Turtles registered strong growth within the action figures and accessories category. Licensed products are also playing an essential role within video games in the country.

Going forward, the demand for toys and games in Spain is projected to rise within most categories due to the improvements in the overall economic climate and the stabilisation of unit prices. Within the traditional toys category, important novelties are anticipated in terms of the introduction of toys that in the past were considered to be for boys. Producers are likely to introduce action figures, weapons or scientific and/or educational toys in colours that are traditionally of more interest to girls. Meantime, within the video games category, the next wave of consoles in the offing is set to drive the overall positive growth in spite of the rising threat from the free-to-play trend.

In-demand market research study “Toys and Games in Spain” created by Euromonitor International offers an up-close assessment of Spain’s market for toys and games. The study offers deep insights into the size and shape of the sector; presents the latest retail sales figures for 2010-2014, thus identifying the sectors propelling growth. The research report identifies the major firms operating in the market, takes an up-close look at the leading brands and includes a strategic analysis of the factors influencing the market. Furthermore, comprehensive industry forecasts to 2019 are provided as well.

Report Details:

Toys and Games in Spain
Published: October, 2015
Pages: 39
Price: US$ 1,210.00 

More reports by the publisher can be found at Euromonitor International page.


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