Shopping Behavior Trends Canvassed in In-demand Canadean Research Report Now Available at MarketPublishers.com14 Oct 2015 • by Natalie Aster
LONDON – Consumer inertia and routine in buying habits is hindering people from discovering novel products that satisfy their needs. Consumers want to try new experiences, have healthier lifestyles, get more value for money, and support ethical brands. Nevertheless, their purchasing habits often stand in the way of finding products that correspond with these needs. Retail traders and brands are in need of novel strategies to break through consumers’ busy lifestyles, unwillingness to try new products, the inertia and routine in their buying practices, and the lack of emotional connection between products and shoppers.
In order to convince consumers to trade up to higher margin products, brands and retailers should understand why shoppers want to make better decisions, and clear the hurdles that are hindering them from doing so. Amid the recent weak economic conditions, consumers have been inclined to limit impulse buying; meantime, with the return to economic growth consumers will likely be increasingly confident about their ability to spend on non-essential goods in the offing.
The usage of near field communication (NFC) technology and personalised promotions will disrupt habitual shopping tours and encourage consumers to try something new.
In-demand market research report “Shopper Targeting: How to Turn Consumer Insights Into In-Store and Online Success” developed by Canadean aims at getting into the minds of consumers and examining what motivates them to shop. The study gives an understanding of attitude-behavior gaps’ influence on shoppers’ behavior; gives an overview of the challenges retailers are facing in convincing people to trade up to novel products, with corresponding solutions to encourage more experimental and reasonable purchases; reviews strategies to be implemented; case studies examining the approach taken when it comes to trying to improve the overall shopping experience; product examples showcasing how innovation leaders are effectively targeting shoppers; etc.
Companies mentioned in the report: John Lewis, Whole Foods, Walmart, Pop-up Immo, Dollar Shave Club, Graze, Sainsbury's, Carrefour, Marc Jacobs, McDonalds, Aldi, Chronodrive, Ocado, Nike, Diesel, Spaaza, Mondolez, Hostess, Fentiman's, Britvic, Firefly Monnshine, Disney, and Mars Inc.
Shopper Targeting: How to Turn Consumer Insights Into In-Store and Online Success
Published: September, 2015
Price: US$ 7,995.00
More reports by the publisher can be found at Canadean page.