Thai Energy Drinks Market Space Canvassed by Euromonitor in Topical Research Report Now Available at MarketPublishers.com08 Oct 2015 • by Natalie Aster
LONDON – The Thai energy drinks market showed a positive performance, with a 5% off-trade sales growth driving the market value to amount to USD 0.54 billion in 2014. The market made a substantial contribution to the overall soft drinks market in the country. The unsupportive macroeconomic and political factors reduced the demand for energy drinks. Target consumers of energy drinks were primarily mid-to-low income consumers. There was only a little development in the market in terms of new product introductions and innovations.
In the offing, the energy drinks market in the country is poised to keep on posting moderate growth through to 2019-end in terms of total value and total volume at constant prices of 2014. In terms of product innovation, relatively small changes are set to take place, but in terms of sales promotion, current players are expected to promote their products aggressively to boost sales in the upcoming years.
New market research study “Energy Drinks in Thailand” created by Euromonitor International offers an up-close assessment of the Thai market for energy drinks. The study offers an exhaustive guide to the size and shape of the sector; presents the latest retail sales figures for 2010-2014, allowing for the identification of the market sectors fuelling growth. Granular segmentation of local and international products is available. The research publication identifies the major companies operating in the market, takes a look at the leading brands and gives a strategic analysis of essential factors having a bearing on the market, such as a set of distribution, legislative, packaging or pricing issues. Furthermore, comprehensive forecasts illustrating how the market will likely evolve over the next five years are provided in the report.
Energy Drinks in Thailand
Published: September, 2015
Price: US$ 990.00
More reports by the publisher can be found at Euromonitor International page.