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Young Women’s Attitudes Towards Health & Fitness Discussed in New Euromonitor Report Now Available at MarketPublishers.com

18 Sep 2015 • by Natalie Aster

LONDON – With women under the age of 30 years having more money and time to spend on themselves, investments in preventative health have become a key priority.

Though only a slow-growing demographic, young women are increasingly getting more economically empowered, owing to their increasing inclination to continue education, get professional employment, delay marriage and start a family often till their 30s or 40s.

At large, females aged under 30 perceive themselves to be in good health; just over 70% rated their health as 8-11 on a scale of 1-11, whilst just 6% rated their health as 1-4.

The consumption of health supplements appears to increase with age, as only 67% of females aged 15-19 years take them, and just 12% of this younger age group takes them on a daily basis.

Young women’s interest in their personal health will likely keep on growing over the forecast period, impacted partly by the surging volumes of relevant health messages and nutritional information targeting them via the Internet and social media.

Besides focusing on nutrition and healthiness, young women will likely pay closer attention to food labels and eat more naturally healthy foods.

In the offing, increasing numbers of vitamins and dietary supplements formulations are expected to come into the market to attract young women, including those containing vitamin D, B vitamins, iron, calcium, probiotics or female friendly plant extracts like grapeseed oil or evening primrose oil.

New cutting-edge study “Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact” drawn up by Euromonitor International is devoted to examining young women’s attitudes toward health and fitness, alongside limelighting the opportunities this brings in such markets as dietary supplements, weight management, sports clothing, and health and wellness. The report uncovers the factors driving change as of now and in the upcoming years, provides trustworthy market size data (historical and forecasts), covers company shares and brand shares and reviews distribution issues.

Report Details:

Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact
Published: September, 2015
Pages: 75 
Price: US$ 1,325.00 

More studies by the publisher can be found at Euromonitor International page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected] 


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