Australia Fresh Food Marketplace Examined in New Euromonitor Report Now Available at MarketPublishers.com

20 Jul 2015 • by Natalie Aster

LONDON – In 2014, Australian people were encouraged by the media to explore new flavours and cuisines, with retailers, as a consequence, encouraged to extend their product portfolios. Novel fads and diets, including raw food, superfoods, sugar-less diets and paleo, among others, gave birth to new health-conscious consumers in Australia who prefer healthy, fresh foods over processed alternatives. Products made in Australia are also becoming more popular as the country is famous for growing its own fresh vegetables and fruits, and for being a producer of some of the globe’s best meat products. Nevertheless, high prices, which mirror high living standards and wages in Australia, are presently restraining the growth of the fresh food market.

Over the forecast period, total sales volume of fresh food in Australia is expected to increase at 1% CAGR, driven by surging consumer demand for fresh foods over processed and frozen food. The growth is expected in all categories, with nuts and fish & seafood areas poised for the strongest performance. This will be owing to promotion activities, with nuts, for example, being promoted with the daily consumption of vegetables and fruits and fish & seafood being promoted as a great alternative protein source. Still, sugar and sweeteners along with meat are expected to keep on experiencing decreasing demand owing to the fact that sugar consumption is associated with obesity whilst beef is linked with cancer and its harmful environmental impact. As a result, consumers will likely be seeking substitute products or tending to choose smaller volumes of top-quality premium products.

New market study “Fresh Food in Australia” created by Euromonitor International presents an up-close examination of the Australian fresh food marketplace, covering all of the product categories in detail. The report sheds light on the up-to-the-minute market trends and developments, uncovers hidden opportunities in the market by providing the most accurate and trustworthy research data, offers the latest retail sales data in terms of volume (2010-2014), and identifies the factors impacting the market development. It also canvasses the competitive scenario and forecasts the sector’s future development to 2019.

Report Details:

Fresh Food in Australia
Published: July, 2015
Pages: 44
Price: US$ 1,210.00

More reports by the publisher can be found at Euromonitor International page.

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