India Frozen Food Industry Performance Examined by SRI in New Market Research Report Recently Published at MarketPublishers.com

22 Jun 2015 • by Natalie Aster

LONDON – In spite of confronting different challenges like poor infrastructure, unstable power supply and dearth of trained workforce, India’s food industry is projected to reach a value of USD 300 billion by 2015, recording a CAGR of just over 5%. The food processing sector makes up around 43% of the overall food industry in the country, with the share likely to expand to 50% by the end of the forecast period.

The frozen food market is going through various changes in terms of the manufacturing capabilities as well as the perceptions consumers have. Presently, kebabs, pork, sausages and seafood are growing in popularity in the Indian market.

The domestic per-capita consumption of frozen food remains very low; however, as the acceptance of frozen food is rapidly increasing, the sector has a huge potential for growth. Since the category is still in a nascent stage in the country, it is important to develop awareness through in-store promotions and advertising. Wet sampling and cross-category promotions at stores are the most efficient methods of promotion for both launching novel products and increasing sales of existing goods.

Mother Dairy, McCain Foods, Godrej Tyson Foods Limited, Al Kabeer, Innovative Foods Limited and Venkateshwara Hatcheries Private Limited are the most prominent players in the local frozen food marketplace.

New research report “Analyzing the Frozen Food Market in India 2015” elaborated by Smart Research Insights (SRI) presents a detailed guide to the Indian frozen food market, analysing the current market situation and speculating about the future development of the sector. The study casts light on the market dynamics including an analysis of key growth hindrances and drivers, offers a granular analysis of the emerging trends and key growth challenges. It canvasses the competitive landscape in the national market, offers detailed profiles of the 6 dominant players. Additionally, the research publication gives estimates of the annual growth rates of the frozen food market in India, as well as thoroughly examines the performance of the major market segments.

Report Details:

Analyzing the Frozen Food Market in India 2015
Date: June, 2015
Pages: 30 
Price: US$ 800.00

More studies by the publisher can be found at Smart Research Insights page

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Natalie Aster
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