Turkish Cards & Payments Industry Scrutinized in New Timetric Report Now Available at MarketPublishers.com28 May 2015 • by Natalie Aster
LONDON – A number of credit cards regulations were introduced in H2 2013 in Turkey in the wake of mounting credit card debt. The regulations limited installments payment and increased credit cards’ minimum monthly payment. As a consequence, credit card transaction value and volume at POS demonstrated only slow growth. This trend is forecast to continue in the upcoming years.
Telecommunication companies have played a significant role in the development of the mobile financial services sector in the country. Following the introduction of the Turkcell mobile wallet in late 2013, the local contactless payments sector is set to grow at a relatively high rate in the years to come.
The number of card-based payments is also expected to grow, driven by an anticipated increase in the amount of shopping being done online.
New market research report “The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2019” developed by Timetric offers a detailed discussion of cards and payments industry in Turkey. The study provides an insightful overview of the industry, and touches upon key facts and figures related to it. The report explores current payments environment and examines alternative payment instruments. It limelights the regulatory framework and identifies industry drivers. The study investigates market segments and casts light on card issuers. The research report unveils marketing strategies of the most prominent players and concentrates on consumer attitudes and buying preferences. It also contains historical and forecast data on the industry and discloses market opportunities for the years to come.
The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2019
Published: May, 2015
Price: US$ 3,995.00
More new research studies by the publisher can be found at Timetric page.