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Italian Consumer Appliances Market Canvassed by Euromonitor in New Report Now Available at MarketPublishers.com

11 Feb 2015 • by Natalie Aster

LONDON - With Italian GDP demonstrating a decrease in 2014, companies suspending operations, the unemployment rate growing and the consumer confidence index dropping while taxes and labor costs remain high in the country, a large number of local purchasers prefer not to obtain consumer appliances. Though the government took some measures to improve the situation in the marketplace (e.g. “Eco-bonus” incentives), the sales decline was offset to a certain extent only. Besides, they could not give impetus to the consumption increase.

In Italy, the total production capability of local manufacturers goes down and many of them mull over relocating their plants in countries where labor costs are lower (e.g. Bulgaria, Turley and Poland). In the meantime, low-cost private label products manufactured overseas (in countries such as Turkey) have started to enjoy higher interest amongst Italian consumers, while local retailers have initiated to offer discounts and promotions, thus making revenues of domestic manufacturers even lower.

Currently, home cooking is gaining momentum in the country. As a result, the demand for major as well as small cooking appliances is on the rise. However, consumers are interested in energy-saving, flexible and multifunctional models and manufacturers have to work on new products to satisfy the requirements.

Cutting-edge market research report “Consumer Appliances in Italy” worked out by Euromonitor International offers a comprehensive discussion of the consumer appliances market performance in Italy. The study provides a detailed overview of the market. It uncovers growth sectors and highlights key trends and developments related to the marketplace. The report reveals sales data and shares of the top market players. It delves deep into the competitive landscape and identifies factors that drive changes within the marketplace. Information on leading brands and a 5-year forecast can be found in the research study as well.

Report Details:

Consumer Appliances in Italy
Published: January, 2015
Pages: 137
Price: US$ 2,400.00

More cutting-edge research reports by the publisher can be found at Euromonitor page


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Natalie Aster
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