India Home Care Market Investigated & Forecast by Euromonitor in New Report Published at

29 Aug 2014 • by Natalie Aster

LONDON – In 2013, the Fast-moving consumer goods (FMCG) industry in India was affected by the overall economic slowdown. However, in 2014 the industry growth rates improved slightly as local consumers tended to purchase novel products, upgrade from the traditional products and increase spent with discretion. This gave a stimulus to positive growth of the home care market in India. Consumers in the country were becoming more and more health conscious and, therefore, the demand for hygiene products was following an upward trend.

The industry leaders are facing the intensifying competition from private label players, which emerged owing to the high penetration of organized retailing in India. The popularity of private label goods increased remarkably as they are offered at lower price, imitate branded products and are well-promoted. Constantly increasing number of novel product launches is expected to drive sales of home care products in India in the years ahead.

New research report “Home Care in India” worked out by Euromonitor International Ltd offers a detailed guide to the national home care market. It gives access to a set of important data covering the historical background and the current state of the Indian home care market as well as uncovers updated industry performance estimates.

The report provides data on the market shape and size, scrutinizes the key factors restraining and driving the market growth, offers a holistic view of the trends prevailing in the domestic home care market. Moreover, the study clearly describes the current competitive scenario, discloses valuable details on the dominant players engaged in the Indian home care industry, touches upon the distribution and pricing issues and also sheds light on the hottest industry concerns. The research report contains extensive 5-year projections of the future development of the Indian home care market.

Product categories examined in the topical study include: bleach, air care, dishwashing, laundry care, toilet care, surface care, home insecticides and polishes.

Report Details:

Home Care in India
Published: August, 2014 
Pages:  75
Price: US$ 2,400.00

More Counties Home Care Markets Research Reports by Euromonitor Include:

More new research reports by the publisher can be found at Euromonitor International page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970