China Ready Meals Food Market Examined by Canadean in In-demand Report Published at MarketPublishers.com07 Aug 2014 • by Natalie Aster
LONDON – The consumption of ready meals in China is driven by busy lifestyles, changing life stages coupled with the continuous search for convenience. The national ready meals market is following an upward trend, and is anticipated to post rapid growth in the years ahead. By 2018, the domestic ready meals market is likely to touch the CNY 10.7 billion mark. The ambient ready meals sector dominates the Chinese ready meals market, accounting for just over 82% of the total market in volume terms. The largest ready meals consumer groups in the country are males and pre-mid-lifers. Meantime, older consumers represent the under-consuming consumption group. Moreover, China is the most rapidly-growing ready meals market worldwide in volume and value terms.
The manufacturers of ready meals operating in the Chinese ready meals market are continuously innovating across categories in order to target the growing needs of the local consumers. The top players in the domestic ready meals market include, among others, Authentic Desktop, Marie Callender, Carrefour, Hongxingyuan Harmony, Tesco, JBS Foods, General Mills, MeadWestvaco, Bi Feng Tang and Sainsburys.
In-demand research report “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market” drawn up by Canadean is a trustworthy source of authoritative data on the performance of the Chinese ready meals market.
The topical study provides a holistic view of the domestic market landscape, gives particular attention to the main factors shaping the market, sheds light on the emerging and existing market growth challenges and opportunities. Besides, the report examines the key consumer groups and discusses the consumption motivators, identifies the most important trends, traces the industry developments and product innovations as well as touches upon the significant industry related issues. The study characterizes the competitive environment within the Chinese ready meals market and uncovers valuable details on the leading players. An overview of the future growth opportunities along with detailed future market forecast is available in the report.
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market
Published: July, 2014
Price: US$ 6,320.00
More in-demand research reports by the publisher can be found at Canadean page.