Russia Ice Cream Market Investigated by Canadean in Report Published at

11 Jul 2014 • by Natalie Aster

LONDON – The desire for indulgence is the most important motivator of ice cream food consumption in Russia; it motivates around 41% of the total domestic ice cream food consumption. Meantime, the desire for convenience motivates a little under 14% of the country’s ice cream food consumption. Moreover, taste will always be one of the key motivator for ice cream consumption.

Ice cream food is more popular amid the female population in Russia; with increased work pressure and busy lifestyles, women want to treat themselves, thus, seeking additional enjoyment and fun by indulging in ice cream products. The consumers in the country are increasingly seeking ice cream on-the-go; the demand for products in this segment is very high in Russia. The local demand for products in take-home and impulse segments is also gaining popularity rapidly. The take-home ice cream segment is predicted to grow at a CAGR of more than 10% through 2018.

Comprehensive research report “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Ice Cream Food Market” worked out by Canadean offers a close look at the national ice cream food market. It presents a detailed investigation of the current market scenario, provides an extensive analysis of the key market growth propellers and limiters, sheds light on the major trends in the Russian ice cream food market. The topical study contains an all-round analysis of the main market segments, gives particular attention to the factors driving consumption in the country, dissects the key consumer groups, includes a snapshot of the most recent important developments and innovations. In addition, the report presents a thorough discussion of the most promising market opportunities along with growth prospects.

Report Details:

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Ice Cream Food Market
Published: June, 2014
Pages: 56
Price: US$ 6,320.00 

Other Countries Ice Cream Markets Studies by Canadean:

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