Brazilian Confectionery Market Trends & Prospects Examined in New Research Report by Canadean Published at MarketPublishers.com

26 Feb 2014 • by Natalie Aster

LONDON – Driven by increased income levels of the Brazilian middle-class population and the desire to bring innovation, Brazil’s confectionery market is poised for good growth to reach a market value of over USD 13.5 billion by the end of 2017. Personal time and space, as well as fun, leisure & enjoyment have been the major trends in the national confectionery marketplace.

Chocolate accounts for 50% of the total confectionery product sales in Brazil. The local demand for chocolate is set to increase at a rate of over 2% annually in value through 2017, underpinned by seasonal sales and big sales days (e.g. White Day and Valentine's Day). The chocolate category is forecast to be assessed at about USD 6 billion by end-2017, with sugar confectionary products closely following in, with a projected value of just over USD 5.5 billion. However, the gum category is projected to post the fastest CAGR (over 6%) during 2014-2017. Also, the presence of the younger generation has spurred the demand for new confectionery product line-ups in Brazil. In view of this fact, producers have introduced a variety of sugar products and gums with new tastes and flavours.

New study “The Future of the Confectionery Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape” elaborated by Canadean offers a comprehensive analysis of the confectionery market in Brazil, focusing on chocolate, gum, and sugar confectionery categories.

The report provides an extensive evaluation of the prevailing trends in confectionery product consumption in Brazil, historical and forecasted confectionery consumption values and volumes at the market and product category level, data on brand share, and a look at distribution channels. The market research study is supplied with a set of granular forecasts allowing for the comprehension of the would be market trends, together with insights into the key categories and segments which will most likely exhibit promising growth in the offing.

Report Details:

The Future of the Confectionery Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
Published: February, 2014
Pages: 366 
Price: US$ 1,250.00

More new research reports by the publisher can be found at Canadean page.

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