LTE Pricing Strategies Discussed by TLC in New Report Now Available at MarketPublishers.com

13 Feb 2014 • by Natalie Aster

LONDON – The relative maturity of the European mobile broadband market has led to the extremely fierce competition among the operators active in the marketplace. This has enabled customers to take advantage of some of the lowest 4G data tariffs across the globe. The average price for 4G/LTE data per GB in Europe stands at USD 2.5, whilst the average global price is equal to USD 4.86. Sweden is regarded as the most competitive LTE market in the European region; all four mobile operators in the country have launched the next-generation technology. The operators active in the regional LTE market have attempted to gain more profit from the effective use of their novel high-speed network capacity, with the majority of them adopting speed-based pricing.

Though 4G services were introduced as a price premium by the greater part of MNOs worldwide during the past few years, the majority of 4G LTE plans are currently integrated within a wider mobile data tariff structure with pricing based primarily on monthly data allowance. However, several MNOs can offer higher access speeds if the customer opts for a bigger data allowance.

New comprehensive research study “2014 LTE Pricing Strategies” elaborated by Tariff Consultancy (TCL) provides a thorough analysis of the major pricing trends for MNOs in the APAC, the Middle East, the EU and Non-EU regions.

The report focuses on the prevailing 4G LTE pricing trends, and contains detailed pricing case studies for 15 MNOs, that have adopted 4G LTE services, including information on pricing at launch and since launch. The topical study covers the key geographical markets; uncovers a complete set of valuable data including pricing per GB, average monthly data user allowance, the highest and lowest LTE pricing per region. The report features regional launch strategies for MNO 4G LTE pricing, and examines the current market strategies.

MNOs covered in the report: Bouygues Telecom, Vodafone, KPN, TMN, Everything Everywhere, Telenor, MegaFon, Swisscom, Optus, NTT DOCOMO, Vodafone, SingTel, Batelco, Nawras and Ooredoo.

Report Details:

2014 LTE Pricing Strategies
Published: February, 2014
Price: US$ 1,495.00 

More New Reports by TLC Include:

More new studies by the publisher can be found at TCL page.

CONTACTS

The Market Publishers, Ltd.
Tanya Levdikova
Tel: +44 208 144 6009
Fax: +44 207 900 3970
ps@marketpublishers.com 
MarketPublishers.com