Japan Toys & Games Sector Examined by Euromonitor in New Market Research Report Published at MarketPublishers.com

23 Oct 2013 • by Natalie Aster

LONDON – In 2012, the Japanese toys and games industry experienced a marginal decline in value sales, driven by the reduction of consumer spending on non-essential staff and decreased birth rates in the country. In 2012, the traditional toys and games segment failed to sustain the growth it witnessed the year before. Meantime, the performance of the video games segment was boosted by the introduction of new products and the increasing popularity of lower-priced and free mobile and digital gaming. In 2012, electronics & appliance specialist retailers and traditional toys & games stores were the largest retail channels, whilst the internet retailing category recorded the fastest growth.

The Japanese toys and games market is forecast to witness slower growth in the years to come if compared to the 2008-2012 period. The development of the national market is likely to be influenced by falling birth rates, a consumer shift towards digital gaming, the launch of new video game hardware, among other factors.

New market research report “Toys and Games in Japan” worked out by Euromonitor International provides an in-depth guide to the Japanese toys and games market.

The report presents a comprehensive analysis of the toys and games market at a national level, covering the traditional toys and games, and video games segments. It presents an overview of the historical and present industry performance, discloses retail sales statistics for 2008-2012, identifies the sectors driving the market growth. The research study examines key factors shaping the market, delves into the competitive environment and uncovers data on the leading companies and brands. The report discusses the pricing and distribution issues as well as unveils data on new product developments. Additionally, a detailed forecast for the Japanese toys and games market through 2017 is available in the report.

Report Details:

Toys and Games in Japan
Published: October, 2013
Pages: 55
Price: US$ 1,100.00 

Other Market Research Reports by Euromonitor International Include:

More new market research reports by the publisher can be found at Euromonitor International page.


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