US Fruit and Vegetable Juices Faces Growth Obstacles on Dangers of Excessive Juice Consumption By Children, Reports Packaged Facts

29 May 2013 • by Natalie Aster

With the power of Starbucks and Jamba Juice behind it, the juicing craze is likely to spread throughout American culture and expand beyond major urban centers and into smaller exurbs, towns and Interstate exchanges throughout the country. Marketers of refrigerated and shelf-stable juices found on the perimeter and in the aisles of supercenters, supermarkets and grocery stores can be expected to benefit as juicing becomes part of the mass consumer culture, provided that they continue to introduce products that mimic the creativity and flair of those found in juice bars.

As noted by Barrons’s (July 23, 2012), the market for super-premium juices is “but a sliver” of the total market for nonalcoholic beverages, but “it’s an exciting sliver that has beverage and packaged-foods giants, food-service companies, venture capitalists and entrepreneurs seeing green.” Even if volume sales continue to decline, the high margins made possible by consumer interest in better-for-you super-premium juices will contribute to growth in the market.

New report "Fruit and Vegetable Juices: U.S. Market Trends" by Packaged Facts states that in a market that is driven by families with children, juice marketers are facing growth constraints as a result of increasing attention being paid to the dangers of excessive juice consumption by children. The American Academy of Pediatrics (AAP) advises parents that for children older than 6 months, “fruit juice offers no nutritional benefits over whole fruits.

Whole fruits also provide fiber and other nutrients.” Moreover, the Academy has concluded that too much juice leads to poor nutrition, obesity and tooth decay. As a result, the Academy advises limiting juice consumption to four to six ounces per day for children six and under and eight to 12 ounces daily for older children.

Report Details:

Fruit and Vegetable Juices: U.S. Market Trends
Published: April, 2013
Pages: 112
Price: US$ 3,300.00

Concern about the potential negative impact of excessive consumption of juice grew in the wake of a February 2012 study released by the University of Michigan C.S. Mott Children’s Hospital National Poll on Children’s Health.

More information can be found in the report “Fruit and Vegetable Juices: U.S. Market Trends” by Packaged Facts.

To order the report or ask for sample pages contact


MarketPublishers, Ltd.
Tanya Rezler
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Fax: +44 207 900 3970