Labeling is Important Area in Meat and Poultry Marketing in the U.S., Claims Packaged Facts

22 May 2013 • by Natalie Aster

Meat and poultry are distributed through every almost every retail channel as well as through most foodservice outlets. The exceptions are those specialty venues that are strictly vegetarian. The retail outlets for meat and poultry include: supermarkets and groceries; specialty food stores, specifically butcher shops; warehouse clubs, supercenters and mass merchandisers; convenience stores; mail order; home delivery services; and producer outlets, such as farmers markets.

Butcher shops that specialized in either meat or poultry sales have shrunk in numbers as supermarkets and other large grocery outlets like supercenters have expanded their meat departments, often emulating the look and feel of the traditional shops.

According to the report “Meat and Poultry Trends in the U.S.” by Packaged Facts, an important area in the marketing of meat and poultry products is that of labeling. The U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) is the public health agency responsible for ensuring that the nation's commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged. It creates guidelines aimed at making the work of producers, manufacturers, and retailers as clear and uncomplicated as possible while still providing consumers with valuable nutrition information.

Report Details:

Meat and Poultry Trends in the U.S.
Published: April, 2013
Pages: 182
Price: US$ 3,750.00

A new USDA regulation that went into effect in March 2012 calls for packages of raw meat, whether whole, ground or chopped, to carry nutrition fact labels that provide details on the calories, fat and sodium content of the meat in the package. A USDA spokesperson noted that increased consumer interest in nutrition provoked a desire for to be supportive. The USDA also recommended that consumers combine the information provided by the new labeling with its MyPlate initiative, the USDA's food guidance system that provides dietary guidelines and information on nutritional values and offers advice on meal planning and related topics. By using the nutrition information consumers can see to what degree the meat products they are considering are meeting the guidelines.

More information can be found in the report “Meat and Poultry Trends in the U.S.” by Packaged Facts.

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