New Market Research Report Package by FirstWord24 Apr 2013 • by Natalie Aster
Closing the Loop: Delivering Real-world Commercial Benefit from Closed-loop Marketing. The majority of pharma companies in the United States and Europe employ closed loop marketing (CLM), yet by the time it's deployed in the field, it's lost its focus and power. CLM has not delivered on its potential yet the promise still exists, if companies invest time, money, and training. Written in four parts, this report outlines what CLM can do, the main issues facing companies implementing it, case studies outlining how effective CLM has been done and a complete breakdown of seven 'best practices' for achieving positive results.
Driving Brand Value in Emerging Markets - Winning Strategies and Tactics. As established markets continue to post single-digit—and often low single-digit—growth, the promise of double-digit growth in emerging markets is attracting multinationals. Yet for many, strategies and marketing that worked in developed markets does not translate well when introduced to dynamic and changing emerging markets. This report examines the potential and hurdles these markets represent to brands, while offering expert insight through case studies and analysis into how brands can negotiate their corner of the market.
Big Data in Pharma Marketing. As the exponential growth in big data brings new opportunities and new challenges for the healthcare, pharmaceutical and biotech industries, it is well on its way to realising its potential as a marketing tool. But the very scale of big data and the problem of determining how best to approach it make tackling this complex subject a daunting prospect. This report draws on expert opinion, explores every aspect of the subject from the various data sources to methods of analysis as well as the issues and challenges it raises.
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