Social Media in Retail Banking Examined in Insightful Market Research Report by Timetric24 Apr 2013 • by Natalie Aster
Social media is a potential channel for managing effective customer relationship management for retail banks. The adoption and use of digital channels, such as mobile phones and social media, has grown rapidly over the last decade. To reduce their cost of operations, they are adopting social media to market their products and services. The new report "Social Media in Retail Banking" by Timetric states that this trend is accelerating the adoption rate of social media marketing by retail banks across the globe.
Social Media in Retail Banking
Published: October, 2012
Price: US$ 3,800.00
Key highlights of this title
- Social media marketing is replacing the traditional marketing in global markets and this is an emerging trend
- Social media tools are supporting the social media adoption by various senior management members in various retail banks
- Web-enabled smart phones penetration is expected to be a key driver in social media adoption by banks across the globe
- Use of smart phones has grown faster than broad band connections
More information can be found in the report “Social Media in Retail Banking” by Timetric.
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