Chile Consumer Electronics Market Posted Growth in 2011, According to Euromonitor International
19 Dec 2012 • by Natalie Aster
Positive economic trends continued to hold sway in Chile during 2011 as the country’s GDP increased by 6% in real terms. This led many Chileans to resume spending on consumer electronics products such as LCD TVs, home cinema and speaker systems, mobile phones and cameras, which in turn resulted in faster growth across consumer electronics. Although growth was lower in 2011 than the very high rates of growth seen in 2010 as Chile recovered from the 2009 global economic crisis, it was still an excellent opportunity for the industry’s major players. According to the report “Consumer Electronics in Chile” by Euromonitor International rising demand was met with heavy company activity as manufacturers jockeyed for position in order to take advantage of the fast rates of growth.
Consumer Electronics in Chile
Published: December, 2012
Price: US$ 1.900,00
Multinational companies such as Sony, Samsung and LG maintain a stronghold on consumer electronics in Chile in 2011. The dominance of these international competitors was due to their focus on innovation and marketing strategies. In addition, all three companies recorded high value growth in 2011. Moreover, the sheer level of competition among these international companies has driven down unit prices, making consumer electronics more affordaable and accessible for the majority of the Chilean population.
More information can be found in the report “Consumer Electronics in Chile” by Euromonitor International.
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