China Tobacco Market Demonstrated Steady Growth in 2011, Reports Euromonitor International

11 Dec 2012 • by Natalie Aster

The overall tobacco market in China registered steady growth in volume sales in 2011, even though this was at a slightly slower pace than in previous years. Steadily increasing demand was the main driving force for the sustainable growth. According to the report “Tobacco in China” by Euromonitor International, despite price increases caused by tax adjustments, as well as public smoking bans implemented by the government, there was little impact on the growth of tobacco in China.

Report Details:

Tobacco in China
Published: November, 2012
Pages: 55
Price: US$ 1.900,00

Over the review period, Hongtashan, the flagship brand of Yuxi Hongta Tobacco Group, continued to hold the leading position in cigarettes in China, with a 6% volume share in 2011, followed by BaiSha and Red Dragon brands in second and third places in volume terms, which were owned by China Tobacco Hunan Industry Corp and China Tobacco Hubei Industry Corp, respectively. Amongst the key brands in cigarettes, Hongtashan experienced the most dynamic development during 2011, chiefly due to its close attention to product research and development. For example, in September 2011, a premium product called HTS International 100 was launched by Yuxi Hongta Tobacco Group. This new product, with a 7mg tar level, was highlighted by its adoption of advanced bio-technology, two-way optional filter design, as well as its delicate mixture of both high-quality tobacco leaves and natural plants extracts, which helped to consolidate Hongtashan’s premium and healthy image, contributing to Hongtashan’s sustainable achievements.

More information can be found in the report “Tobacco in China” by Euromonitor International.

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