Nigeria Home Care Market Showed Stronger Performance in 2011, According to Euromonitor International

10 Dec 2012 • by Natalie Aster

With increasingly urban lifestyles and the increasing sophistication of consumers, the home care category posted a stronger performance in 2011 than the review period as a whole. Rising incomes and the increasing number of people with white collar jobs in urban areas in 2011 resulted in consumers moving away from known traditional means of home care to more modern methods.

According to the report “Home Care in Nigeria” by Euromonitor International, manufacturers continue to leverage the existing ban on the import of certain products within home care and the unfavourable import tariffs for those that are imported, to expand their market reach. With an unfavourable business environment for imported brands that gives domestic producers a competitive advantage, manufacturers in the home care category continue to seek to build share through advertising, road shows and discounting. Using the import ban in certain categories as a launch pad, local manufacturers are increasingly extending their ranges, as well as improving the packaging and quality of their products.

Report Details:

Home Care in Nigeria
Published: November, 2012
Pages: 50
Price: US$ 2.400,00

Unilever Nigeria Plc has a long-standing presence in the Nigerian market, with a reputation for quality products that command significant consumer loyalty. The company has built its leading Omo brand into a household name the length and breadth of the country. It has also leveraged its wide and effective distribution network to promote the sales of its brands, supported by advertising designed to appeal across all segments of the consuming public.

More information can be found in the report “Home Care in Nigeria” by Euromonitor International.

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