Japanese Soft Drinks Companies Continue to Expand Worldwide, Claims Euromonitor International

05 Dec 2012 • by Natalie Aster

Danone, Nestle and PepsiCo seem to be busy fighting for a market share in packaged foods, and their soft drinks business enjoy limited resources. TCCC has a focused soft drinks business and it appears to be stronger in marketing and building its core brands than PepsiCo. The market has seen boutique style acquisitions continue, as there is a lack of large candidates in developed markets. Emerging markets such as the Middle East and Africa continue to offer long-term growth potential.

Most major companies have seen their sales driven by key emerging markets, such as China, Mexico and Brazil. Nestle outperformed its multinational peers thanks to its China Yinlu acquisition.

The Coca-Cola Company (TCCC) leads the overall soft drinks market and PepsiCo continues to trail behind by a large margin. TCCC's wider geographical presence and successful push in low-calorie carbonates in developed markets support its strong global leadership. PepsiCo’s marginal position in Indonesia represents a weak spot.

According to the report “Global Soft Drinks: Corporate Strategy” by Euromonitor International, Japanese companies continue to expand globally and are a strong force in the M&A market. Kirin’s acquisition of Brazil’s Schin may encourage more Japanese deals in Latin America in the medium term. Suntory has also made alliances in Indonesia and Vietnam.

Report Details:

Global Soft Drinks: Corporate Strategy
Published: November, 2012
Pages: 52
Price: US$ 2.000,00

The key strategies for the leading manufacturers of soft drinks are increasing capacity, building up infrastructure, and the localisation of international brands and products. A major push in core growth categories is recommended. Carbonates producers are also expanding their ranges of healthier drinks, such as low-calorie drinks.

Major deals have taken place in both developed and major emerging markets. A shortage of major targets in developed market has prompted a “boutique“-style mode of acquisition. Nestle’s Yinlu acquisition highlights its localisation strategy.

More information can be found in the report “Global Soft Drinks: Corporate Strategy” by Euromonitor International.

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