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Grocery Retailers Plan to Enhance Private Label Food and Beverages Offerings, According to Packaged Facts

04 Dec 2012 • by Natalie Aster

An ongoing recession with no clear end in sight has created a rich environment for steadily improving sales of private label food and beverage products. Private label products provide grocery retailers with greater profit margins than national brands and allow them to meet the consumer demand for lower prices. Private label foods and beverages now account for 20% to 25% of dollar sales and even higher percentages of unit sales in mainstream grocery chains such as Supervalu and Kroger; over 80% in specialty outlets such as Trader Joe’s; and top 90% for low price specialists like Aldi.

Grocery retailers across the board have announced plans to increase private label offerings, reporting the specific target goals they are aiming toward. The current market is notable for the expansion into upscale and gourmet segments, the increased presence of private label “good-for-you” products, and the consolidation of multiple private label lines under new, more eye-catching labels.

This edition of “Private Label Food and Beverages in the U.S., 7th Edition” elaborated by Packaged Facts analyzes the U.S. market for foods and beverages sold under the proprietary labels of retailers, referred to in the trade as private label or store brand products. The focus is on the private label activities of the major grocery outlets like supermarkets, mass merchandisers, and warehouse clubs but also examines the trend toward private label grocery sales in other channels such as drugstores, convenience stores and, especially dollar stores. Included are estimates of total dollar sales and unit sales along with forecasts for growth through 2016.

Report Details:

Private Label Food and Beverages in the U.S., 7th Edition
Published: October, 2012
Pages: 284
Price: US$ 3.995,00

More information can be found in the report “Private Label Food and Beverages in the U.S., 7th Edition” by Packaged Facts.

To order the report or ask for sample pages contact [email protected]


MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]

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