Prepared Meals & Meal Components Market Opportunities Surveyed in New Canadean Study Available at

29 Nov 2012 • by Natalie Aster

LONDON – With Value for Money (VfM) gaining greater significance and weak growth witnessed in many prepared meals and meal components sectors, private labels’ market share is poised for a noticeable increase. While the world’s top brands and private labels are fighting for consumers’ attention, other less known product brands are competing fiercely by creating distinct differentiators just to keep their market share.

Kids and babies, tweens and early teens consume above-average volumes of prepared meals and meal components, especially dairy food; though they are also above-average consumers of savory & deli foods the world over, as well as of pasta and noodles in the non-BRIC region. Owing to the world’s aging population, older consumers are forecast to account for far larger absolute volumes of prepared meals and meal components by end-2016.

New study “New Consumer Opportunities in Prepared Meals and Meal Components” developed by Canadean investigates the latest consumer behaviors in the prepared meals and meal components sector by highlighting the key consumer trends and groups, as well as showing the actual impact of these consumer behaviors on market volumes and values.

Report Highlights:

  • data on value and volume of key age groups and their consumption habits in 10 core countries; 
  • concise case studies illustrating how leading brands and retailers are effectively targeting key consumer trends and consumption behaviors; 
  • analysis of volume and value dynamics of 61 categories in 12 prepared meals and meal component sectors in 10 core countries, disclosing where hotspots to target exist in the next five years.

Report Details:

New Consumer Opportunities in Prepared Meals and Meal Components
Published: November, 2012
Pages: 90
Price: US$ 2.950,00

More new studies by the publisher can be found at Canadean page.


MarketPublishers, Ltd.
Tanya Rezler
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