New In-Demand Market Research Reports by Euromonitor International26 Nov 2012 • by Natalie Aster
Home and Garden in India. Home and garden products remained small in 2011 however growth was seen towards the end of the review period. More brands presented greater choice for consumers, supporting the growing interest in home and garden. On-going growth of per capita income of Indian middle class consumers, combined with favourable economic conditions and rising consumer confidence in India, also provided a strong foundation for long-term growth in this new and evolving category.
Since Indian consumers will continue to be price-sensitive, private label is expected to see growth in the forecast period. Retailers are expected to introduce a wider range of home and garden products which are of better quality to compete alongside premium brands. This will be done to attract middle class consumers as they are more value-conscious and less brand-conscious. Moreover, all the retailers who are expanding their outlets in second-tier and third-tier cities should offer more private label products as consumers from these cities will prefer low-priced products compared to expensive branded products which will also improve the profit margins of these retailers.
Tobacco in Chile. The Chilean government is determined to reduce the country’s smoking prevalence as stated in the 2010-2020 Health Goals, where it established a goal of the reduction of the total prevalence from 40.6% to 30.5% by 2020. This leads to extreme changes in the legal climate regarding smoking and the sale of tobacco products, such as the tax increase implemented in 2010. During 2011, a legislative project was proposed to complement the tax increase and establish a more complete strategy to achieve a decrease in smoking. The main proposals of this new regulation are a total ban on smoking in enclosed public places and an increase in the required distance between retail outlets which sell cigarettes and educational institutions, which will impact the total number of tobacco points-of-sale. The new regulation is expected to come into effect over the forecast period but this already raised awareness with the public.
Cigarette volume sales declined as a result of 2010’s tax increases which were reflected in prices during 2010 and 2011, making smoking less affordable. Although this was balanced by illicit trade, this price increase affected mainly young and low income consumers who could not afford to buy economy brands. Trading down to less expensive brands was also seen in 2011, mainly in the mid-priced segment. Some consumers migrated to other alternatives like smoking tobacco which is less expensive and is perceived as healthier than cigarettes.
Consumer Health in Croatia. Consumer goods sales recovered in Croatia in 2011 following the impact of the largest drop in the economic growth of the last decade in 2009 as a result of the global economic downturn. However, consumer health sales declined in 2011 as manufacturers adopted defensive marketing strategies and chose not to increase prices and, more importantly, not to launch new products. In such a situation, consumer health did not attract new consumers while existing customers did not increase consumption, with sales in the area consequently falling.
The retailing of consumer health products in Croatia is currently wide spread. Various privately owned pharmacies set their own rules regarding the pricing and stocking of particular products, with decisions typically being made by pharmacy owners. With the exception of Farmacia Plus, a chain of pharmacies/drugstores (a new format in Croatia), the rest of the market is divided into various small pharmacy owners. This chain was launched by Atlantic group, Croatia’s leading food supplements brand, and had 51 outlets in 2012 and represents a new trend in Croatia’s retail market. The chain offers a combination of a pharmacy and drugstore and focuses on dietary products, vitamin supplements and various weight management products and generates high value sales. Such chains are highly competitive and are thus fuelling consolidation within the area.
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