Brazil Chained Consumer Foodservice Outlets Achieved the Most Dynamic Performance in 2011, Reports Euromonitor International16 Nov 2012 • by Natalie Aster
In 2011, the consumer foodservice market continued performing well in Brazil. Chained consumer foodservice outlets achieved the most dynamic performance in the year both in terms of the number of outlets, transactions and current foodservice sales compared to their independent counterparts.
According to the report “Consumer Foodservice in Brazil” by Euromonitor International, in 2012, the third most important operator within the consumer foodservice industry, Brazil Fast Food acquired Yoggi, one of the most important chained frozen yoghurt players in the Brazilian market. Other key acquisitions were driven by the private-equity fund IMC International Meal, which acquired Wraps and Go-Fresh, both at the beginning of 2012 in an effort to strengthen IMC’s presence in healthy meals. It also later acquired the Batata Inglesa chain in fast food specialising in baked potatoes.
Consumer Foodservice in Brazil
Published: October, 2012
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The top five foodservice operators – McDonald’s, Al Saraiva Empreendimentos, Brazil Fast Food Corp, Doctor’s Associates, and Restpar Alimentos – accounted for just over a half of total consumer foodservice value sales in 2011. Despite this, their combined share dropped slightly from the previous year, mostly due to the weak performance of Al Saraiva Empreendimentos, which closed some of its outlets during the year.
More information can be found in the report “Consumer Foodservice in Brazil” by Euromonitor International.
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