Social Media in Retail Banking Thoroughly Reviewed in New In-Demand Timetric Report Now Available at MarketPublishers.com13 Nov 2012 • by Natalie Aster
LONDON – Internet increasingly penetrates in all types of business activities. Retail banking is no exception. For instance, online services offered by banking institutions have witnessed tremendous growth over the last decade. With above 62 percent of the developed countries’ population using social networks, social media seems to be the most attractive way for retail banking to strengthen customer confidence in financial institutions and attract new clients.
Social media offer a bright opportunity to shift from research campaigns involving huge expenses to the data collection directly from customers through online discussions. Moreover, buying sentiments, needs and wishes can be immediately traced. Social networks are expected to become the top distribution channel for bank services in the coming years, with Internet companies playing an increasingly prominent role on the global scene.
New market research report “Social Media in Retail Banking” elaborated by Timetric provides access to the detailed discussion of social media in retail banking globally. The study offers comprehensive analysis of the role of social media in retail banking, consumer trends in social media the world over and the use of social media by retail banks. Besides, data on challenges met by retail banks, commonly used social media tools, opportunities available in emerging markets and future potential of social media in retail banking can be found in the research.
Social Media in Retail Banking
Published: October 31, 2012
Price: US$ 3.800,00
More new market research reports by the publisher can be found at Timetric page.