New Insightful Research Reports on Various Markets by Euromonitor International

23 Oct 2012 • by Natalie Aster

Android and Windows: Creating Differentiators. Manufacturers can save on development cost and faster time-to-market by using third party OS offered by Android and Windows. The downside is a lack of unique differentiators in the crowded, highly competitive smartphones and tablets markets. Major manufacturers like Samsung Corp have had to resort to costly software layers for differentiation. Euromonitor International explores and suggests selective features implementation and consumer engagements as differentiators.

New Product Developments in Alcoholic Drinks: A Marketer's Guide to the Galaxy of innovation. As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovation is accelerating and becoming more crucial than ever. Exploring key underlying themes and highlighting exemplary launches spearheading relevant trends, the report provides a category by category sneak peak of the industry’s short to medium term future.

Consumer Foodservice in Russia. Prior to the economic downturn consumer foodservice in Russia demonstrated confident double-digit growth. The recession strongly influenced the market leading to negative 3% growth of sales in current value terms in 2008. The market was already showing signs of recovery in 2010, and continued to post confident growth in terms of current sales throughout 2011. Returning consumer confidence brought back Russians’ pre-crisis eating-out habits although the market has not yet returned to its pre-crisis growth rate.

Beauty and Personal Care in Nigeria. Beauty and personal care recorded an improved performance in 2011, compared to the review period as a whole, owing to the rising rate of urbanisation in the country. Urbanisation, and attendant lifestyles, has helped to increase the demand for beauty and personal care products, as consumers strive to acclimatise to urban environments. Positive economic growth has boosted consumer disposable income and confidence, leading to higher spend on beauty and personal care. Marketing activities also helped to drive demand even though average unit prices increased significantly due to rising costs of production and imports.

Consumer Electronics in South Africa. The majority of consumer electronics categories displayed poor performance in 2011. Signs of a slowdown in consumer spending have put pressure on this industry in particular because these are largely regarded as inessential products. Seeds of a saving culture have been sown as a result of the shock of the economic downturn experienced in 2008-2009, and this has seen many consumers in South Africa changing their expenditure habits and turning to savings as an option to ensure against suffering from another financial disaster and to build a solid foundation for their retirement. However, the uptake of new technology was very good as South Africans have been very receptive to new technology. This, coupled with the price erosion in most products, has cushioned the decline, although to a limited extent.

More new market research reports by can be found at Euromonitor International page.

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