Homewares Sector Demonstrated Rapid Growth in 2006-2011, According to Euromonitor International

17 Oct 2012 • by Natalie Aster

Homewares proved resistant to the economic downturn in 2009. They represented the home and garden industry’s fastest growing sector over the 2006-2011 period. Their global resilience, however, conceals highly contrasting performances by both country and category. Closely dependent on constantly evolving social, economic, and cultural factors, the shape of homewares demand over the forecast period is likely to exhibit similarly diversity.

According to the report “Homewares: Category Overview” by Euromonitor International, in every region, dining ranks among the slowest growing homewares categories. Alongside the “casualisation” of formal dining seen in North America and Western Europe, the global proliferation of low-cost manufacturing from China and considerable private label penetration are driving overall declines in dining spending.

Report Details:

Homewares: Category Overview
Published: September, 2012
Pages: 59
Price: US$ 2.000,00

However, some categories have benefited from consumers’ interest in saving money. Areas like food storage and cookware have resisted declines in some countries, as consumers look to control household spending by cooking at home.

Materials distribution in several homewares categories shows significant variations by country, reflecting geographical and cultural differences in eating, drinking and cooking habits.

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• Get a detailed picture of the Home and Garden market; 
• Pinpoint growth sectors and identify factors driving change; 
• Understand the competitive environment, the market’s major players and leading brands; 
• Use five-year forecasts to assess how the market is predicted to develop.

More information can be found in the report “Homewares: Category Overview” by Euromonitor International.

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