Czech Republic Recorded 7.9% Annual Increase in Inbound Tourism Trips in 2011, States Timetric11 Oct 2012 • by Natalie Aster
In its travel and tourism competitiveness Index for Europe in 2011, the World Economic Forum (WEF) ranked the Czech Republic 22nd. WEF also ranked the Czech Republic first in terms of presence of major car rental companies, 10th in terms of quality of ground transportation network, 16th in terms of number of world heritage cultural sites, and 17th in terms of quality of air transport infrastructure. Moreover, the country recorded a 3% increase in its direct tourism output in 2011, following a decline during the previous three years. Overall, the country’s total tourism output fell during the review period (2007–2011), recording a CAGR of -3.35%. Economic recovery in major source regions, such as Europe and North America, was the primary reason for growth in Czech tourism in 2011.
According to the report “Travel and Tourism in the Czech Republic: Key Trends and Opportunities to 2016” by Timetric, the Czech Republic recorded a 7.9% annual increase in total inbound tourism trips in 2011. Germany was the primary source country, followed by Poland. Notably, the spending of Czech outbound tourists increased by 5.3% in 2011 as a result of global economic recovery, following declines in 2008 and 2009 due to the impact of the global financial crisis.
On average, a foreign tourist spends four days in the Czech Republic, with leisure being the most common purpose of travel for tourists visiting the country, followed by visiting friends and relatives, and business. The majority of tourists visiting the Czech Republic stay in hotels and motels, while the remainder stay in unpaid accommodation, such as the houses of friends and relatives, or paid accommodation, such as rented flats. The country’s capital, Prague, remained the most preferred destination for foreign tourists in 2011, while other regions in the country are relatively unexplored. With effective marketing and investment, the Czech Republic has the potential to become one of Europe’s leading tourist destinations, as it boasts 12 historical monuments that are listed on the United Nations Educational, Scientific and Cultural Organization (UNESCO) heritage list, chateaux and monuments, historical towns, spa towns, resorts, mountain ranges and national parks. The country also benefits from a an established accommodation industry that includes five–star and four–star hotels, boarding houses, tourist campsites and holiday chalets.
Travel and Tourism in the Czech Republic: Key Trends and Opportunities to 2016
Published: August, 2012
Price: US$ 1.250,00
The Czech travel and tourism industry, whose total tourism output fell by 1.8% in 2008 following the global financial crisis, took more than two years to recover from the aftereffects of the country’s 2009 economic downturn, with the value of the sector declining by 7.6% in 2009 and by 5.9% in 2010. Moreover, this decline was sharper for travel intermediaries and food service providers, and its impact was compounded by increased unemployment and a decline in mean household income. However, the country’s tourism output showed signs of recovery in 2011, recording an annual growth of 2.2% as a result of global economic improvement and an increase in mean household income. Recovery was also aided by the strong overseas reputation of the Czech Republic’s health and wellness facilities, and was observed in a variety of areas, including accommodation, entertainment and sightseeing, retail, and transportation. Over the forecast period (2012–2016), increases in both domestic and outbound tourism are expected to stimulate the country’s accommodation industry and car rental market.
More information can be found in the report “Travel and Tourism in the Czech Republic: Key Trends and Opportunities to 2016” by Timetric.
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