Major Pizza Chains Continued to Grow Sales, Says Packaged Facts

09 Oct 2012 • by Natalie Aster

On the restaurant side, although pizza restaurants are losing share to other restaurant cuisine formats, major pizza chains have continued to grow sales. On the retail side, private label continues to grow sales—and steal share—in each of three mass-market pizza segments (frozen pizza, pizza products, and refrigerated pizza). On store shelves, category growth is primarily on the natural and organic front: Among the top 12 frozen pizza manufacturers, significant growth has come only from Newman’s Own and Amy’s Kitchen. Even so, a handful of recent brand lines from the mainstream pizza giants are bucking the trend. And Packaged Facts analysis indicates that consumers will support the growth of value as well as premium offerings.

The Pizza Market in the U.S.: Foodservice and Retail” tracks a clear food consumption trend toward healthier options and home-based cost savings, which can come at the expense of pizza. The main message to pizza purveyors is evident: enhance the overall healthfulness of your pizza, and experiment with options providing more clear-cut healthfulness without sacrificing taste. But menu trends reveal a wealth of additional cuisine-driven growth opportunities:

  • Push more mileage out of fusion cuisine. 
  • Use pizza to mainstream a wider variety of leaner proteins. 
  • Leverage vegetable variety. 
  • Up the sophistication ante through premium and more exotic natural cheeses and sauce experimentation. 
  • Exploit the on-the-go innovation potential of the breakfast daypart.

Report Details:

The Pizza Market in the U.S.: Foodservice and Retail
Published: September, 2012
Pages: 186
Price: US$ 3.995,00

The Pizza Market in the U.S.: Foodservice and Retail fully analyzes and tabulates the industry and consumer trends that are shaping the U.S. pizza market. Scope of analysis includes pizza solid at restaurants, with an emphasis on the full-service and limited-service establishments, and at retail, with an emphasis on frozen pizza. This report presents U.S. pizza restaurant market sizing and forecasts segmented by sales at 1) full-service restaurants and 2) limited-service eating places. Our U.S. retail pizza market size and forecast is segmented by sales of 1) frozen pizza and 2) refrigerated pizza (each at grocery/supermarkets, mass merchandisers, drug stores, supercenters, dollar stores, club stores and specialty stores).

Mass-market (food, drug, and mass merchandisers other than Walmart) retail manufacturer and brand sales are presented based on dollar sales during the 52-week period ending July 8, 2012, as compiled by SymphonyIRI. This analysis is comprised of three segments: frozen pizza, refrigerated pizza, and pizza products, as well as their respective sub-segments. This report also includes extensive analysis of consumer demographics, attitudes and behaviors as relate to the pizza industry, as derived from Experian Simmons national consumer surveys. In addition, The Pizza Market in the U.S. features an extensive and exclusive analysis of Packaged Facts’ August 2012 proprietary pizza survey (with 2,000 respondents) commissioned exclusively for this report.

More information can be found in the report “The Pizza Market in the U.S.: Foodservice and Retail” by Packaged Facts.

To order the report or ask for sample pages contact


MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970