European Banking Industry Opportunities Surveyed in New Comprehensive Study Now Available at MarketPublishers.com

08 Oct 2012 • by Natalie Aster

LONDON – A total of 53% of respondents from banks and 66% from other financial institutions anticipate an ‘increase’ or ‘significant increase’ in M&A activity. In total, 37% of respondents from banks and 36% from other financial institutions expect ‘no change’ in their marketing budgets over the next 12 months.

According to all respondents, China, India and Brazil are anticipated to offer the strongest growth opportunities to the European banking industry. 47% of respondents from banks identified China as the leading emerging market.

New survey report “Europe Banking Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in Banking Industry” drawn up by Timetric and VRL provides a thorough examination of how media spend, marketing, sales strategies, practices and business planning are set to change in Europe’s banking industry during 2012–2013.

The study provides the current size of the marketing and advertising budgets of European banks and how spending by these financial institutions will change, providing insight into marketing behavior. It also identifies the future growth of banks and other financial institutions, as well as M&A activity. The report not only grants access to the opinions and strategies of 106 European banking industry executives but also examines their actions and business priorities. Furthermore, the access to information categorized by company type and turnover is also provided.

Report Details:

Europe Banking Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in Banking Industry
Published: September, 2012
Pages: 114
Price: US$ 2.000,00

More new market research studies by the publisher can be found at Timetric page

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