World of Concentrates Thoroughly Reviewed in New Euromonitor International Report08 Oct 2012 • by Natalie Aster
The choice of a significant percentage of the world’s population, concentrates are an oft-overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. At the same time, the category’s versatility offers real possibilities in value-focused developed markets. While concentrates have already made strong inroads into small towns and rural areas, there is still substantial room for growth, particularly for highly portable powder products.
While children and families are set to remain the driving force behind volume, there is real opportunity in many developing markets in providing low-cost powdered versions of popular categories.
According to the report “More Than Meets the Eye: The World of Concentrates” by Euromonitor International, much as fast food chains have done, it is possible to move significantly upmarket while retaining a price advantage relative to other categories, while also targeting those seeking more adult flavour options, in a profitable way. In this new report, Euromonitor International explores the continuing development of this most versatile (and portable) of all soft drinks categories.
More Than Meets the Eye: The World of Concentrates
Published: September, 2012
Price: US$ 2.000,00
In this new report, Euromonitor International explores the continuing development of this most versatile (and portable) of all soft drinks categories.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
More information can be found in the report “More Than Meets the Eye: The World of Concentrates” by Euromonitor International.
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