US Grocery Marketers Face Changing Consumption Patterns, States Canadean

07 Aug 2012 • by Natalie Aster

Marketers in the US grocery market face changing consumption patterns as a result of demographic changes, uncertain economic conditions and evolving technology. This makes it essential to not only understand the current state of the market, but to also quantify the impact of consumer trends, providing a spotlight on what consumption decisions are being made and why.

The report “Grocery Retailing and Consumer Trends in the US, 2011” by Canadean solves these problems by providing integrated survey-based data for Alcoholic Drinks, Beverages, Food, and Health & Beauty products which show value and volume retail sales data, relative brand and private label shares, retailer shares by product category (volume data), the value of different consumer groups, and quantifies the amount of the total market directly influenced consumer trends.

Key Findings:

  • The two most important factors affecting Grocery Retail sales are 'Indulgence' and 'Better Value for Money', each of which influence more than 15% of the total sales. 
  • Consumers in the 'Affluent' wealth category contribute more than 30% share by value to retailers' sales. An age-wise analysis reveals that Older Consumers form one-fourth share by value of total Grocery Retail sales.

New Reports on Grocery Retailing & Consumer Trends in Other Countries Include:

More new market research reports by can be found at Canadean page.

To order the report or ask for sample pages contact


MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970