PPHE Hotel Group Launches New Web-site According to BAC Company Report02 Aug 2012 • by Natalie Aster
LONDON – PPHE Hotel Group’s new website www.pphe.com is organic part of the company’s rebrending strategy. In March 2012 the company changed its name from Park Plaza Hotels Limited to PPHE Hotel Group to reflect its multi-brand approach to business. Main object of the rebranding was to distinguish the group itself from its hotel brands - Park Plaza®, Arenaturist and art’otel®. The new web-site features full company information, as well as investors corner, downloadable content and news section.
PPHE Group experienced tough financial year in 2011. Despite increasing revenue and gross profit (44.8% and 32.4% up, respectively) both operating and net income collapsed. Here should be noted, though, that the final results were better than those of FY 2009. Revenue and gross profit amounted EUR 202.4 M and EUR 46.6 M, respectively. Operating income lost 82.5% and equaled EUR 10.6 M, net income declined by 75.3% and stopped at EUR 15.3 M.
Year 2012 started strong with quarterly results showing impressive numbers: revenue of EUR 106.5 M, gross profit of EUR 26.1 M, operating income of EUR 9.2 M, net income of EUR 13.5 M. Such strong performance was mainly brought by London hotels. The Group anticipates good incomes from the Olympics and the Diamond Jubilee in London, and plans to further improve room occupancy.
Founded in 1989 and headquartered in Amsterdam (the Netherlands), PPHE Hotel Group engages in operation of modern and comfortable hotels under the brands Park Plaza®, art’otel® and Arenaturist. The company is present in Europe, the Middle East (franchise) and Africa (franchise). European countries include UK, Germany, the Netherlands, Hungary, Israel, and Croatia. PPHE Group also runs project at Pattaya Bay in Thailand.
Find more details on the company’s business, financials, opportunities and experts’ forecasts in the report “Park Plaza Hotels Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis” recently published by Market Publishers Ltd.
Park Plaza Hotels Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis
Date: Jul, 2012
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