Domestic Tourist Volume in Morocco Increased at CAGR of 7.11% in Recent Years, Reports Timetric20 Jul 2012 • by Natalie Aster
The World Economic Forum’s (WEF) Travel and Tourism Competitiveness Index 2011 ranked Morocco as the 11th most attractive destination for tourists in the Middle East and North Africa. The government’s promotional campaigns to promote tourism in the country have substantially contributed to the development of travel and tourism in Morocco. The WEF also ranked Morocco at 11th position in in terms of “government prioritization of the travel and tourism industry”. The total contribution of travel and tourism in Morocco to the county’s GDP increased at a CAGR of 2.86% during the 2007–2011 review period, and is expected to grow at a CAGR of 6.53% over the 2012–2016 forecast period. Growth in the Moroccan tourism industry is largely driven by government initiatives to develop tourism in the country.
Geographically and culturally, Morocco is at a crossroads between the west and east. The country’s proximity to key source markets has played a major role in increasing inbound traffic in Morocco, particularly from Europe which accounted for over 60% of total inbound trips during the forecast period. With the ongoing European debt crisis, tourist inflows from Europe are expected to experience a slowdown in the forecast period, leaving Morocco to look at other lucrative source markets; the Moroccan National Tourism Office is making concentrated efforts for the diversification of source markets, and visitors from other European, North African and GCC nations are being encouraged to visit Morocco.
According to the report “Travel and Tourism in Morocco: Key Trends and Opportunities to 2016” by Timetric, Europe remained the major source region for inbound traffic, accounting for over 60% of the total inbound trips into the country during the review period. In 2011, France topped the list of leading source nations with 18.7% of the total inbound trips into Morocco, followed by Spain with 7.6%. Inbound traffic is expected to record a CAGR of 2.02% over the forecast period. Close proximity to major source markets and effective marketing and branding by the Moroccan government to attract tourists are expected to drive inbound tourism in the country.
Travel and Tourism in Morocco: Key Trends and Opportunities to 2016
Published: July, 2012
Price: US$ 500,00
Domestic tourist volume in Morocco increased at a CAGR of 7.11% during the review period. Leisure was the main purpose for domestic travelers, accounting for over 60% of the total domestic trips in the country. More than 4.2 million tourists traveled for leisure purposes in 2011. The trend is likely to continue during the forecast period, with leisure trips expected to reach 5.6 million by 2016.
Morocco recorded an annual growth of 11.4% in international arrivals into the county in 2010. Growth in 2011 was lower, but still positive, even against an environment of unrest in North Africa owing to the Arab Spring in Egypt, Tunisia and Libya. The attitude of the government and citizens towards tourism and tourists has helped this rapid recovery. The WEF ranks Morocco at 12th position in terms of “attitude of population towards foreign visitors”.
Strong government focus on the Moroccan tourism industry is a major force driving the industry. The Moroccan government launched Vision 2020 in 2010, following the success of Vision 2010 which played a major role in creating new tourism projects in Morocco. Vision 2020 is expected to focus on the integration of tourism services and enhancing the tourist experience.
More information can be found in the report “Travel and Tourism in Morocco: Key Trends and Opportunities to 2016” by Timetric.
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