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China's E-Commerce Market is Expanding Rapidly, According to Maverick China Research

16 Jul 2012 • by Natalie Aster

Online Payment and e-Commerce in China 2012 is the newest edition to our series of reports covering online payment and payment providers in China.

In the past few years, China's e-commerce market has been expanding rapidly. In 2009, only 50.6% of transactions were processed through an online payment channel. Today, more and more payments are occurring online: 73.9% of transactions are processed online and only 11.6% of transactions are cash on delivery.

The new report “Online Payment and e-Commerce in China 2012” by Maverick China Research identifies the characteristics of the Chinese online payment market and China's B2C e-commerce market. It identifies the problems payment providers and online merchants face, and we explain the solutions that are key to overcoming these problems. Ultimately, this report provides the reader with a deeper understanding of e-commerce and online payment in China today while simultaneously displaying the trends that help shape future developments in the market. The data is developed from our systematic and rigourous methodology, where we carried out 100 in-depth interviews with leading online merchants across a variety of sectors.

Report Details:

Online Payment and e-Commerce in China 2012
Published: June, 2012
Pages: 91
Price: US$ 3.999,00

There are currently more than 100 licensed online payment providers operating in China today, the majority service niche markets and offer limited services; only eight or so payment providers have managed to gain actual traction. In the last three years it has become clear that Alipay sits comfortably in first place amongst payment providers, by far the largest provider in China in terms of users, merchant partners, and transaction volume. Alipay is followed by Tenpay and 99Bill, but China’s smaller payment providers are still solidifying their positions in the e-commerce market.

More information can be found in the report “Online Payment and e-Commerce in China 2012” by Maverick China Research.

To order the report or ask for sample pages contact [email protected]


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