Social Media & Consumer Review within UK Foodservice Industry Reviewed by Canadean in New In-demand Report Published at MarketPublishers.com09 Jul 2012 • by Natalie Aster
LONDON – Overall, 'increased brand awareness’ is viewed as the key benefit of social media by a large number of multiple stake holders in the value-chain of the UK foodservice industry. Additionally, 59% and 46% of respective respondents also cite 'cost efficient marketing’ and 'real time feedback’ as the top benefits of marketing through social media. Moreover, 43% and 42% of respective respondents identify 'monitoring of consumer habits’ and 'identification of new service opportunities’ as other key benefits.
In all, 52% of respondents consider consumer review websites 'additional sources of consumer opinions’. An additional 51% agree that a consumer review website 'helps in product/service improvement’. Furthermore, 49% of respondents also consider consumer review websites as 'enhanced knowledge of customer base’.
New research "UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of Social Media and Consumer Review" prepared by Canadean provides a definitive analysis of the role of social media networking, consumer review websites, and food blogs. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also offers access to information categorised by sector, revenue, and senior level respondents.
UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of Social Media and Consumer Review
Published: June, 2012
Price: US$ 2.000,00
More new market research reports by the publisher can be found at Canadean page.