US Consumer Views on Food & Beverage Packaging Surveyed in New Topical Report Published at

05 Jul 2012 • by Natalie Aster

LONDON – With beverages and food products, consumers prize convenience-oriented features, including packaging that is easy to open and close, easy to pour and serve, and easy to hold. Packaging that makes it easy to eat or drink on the go ranked further down on the list, despite the popularity of single-serve and other convenient beverage formats. Product freshness ranked high, and is especially important in milk, juices, and ground coffee. Consumers also ranked environmentally friendly packaging as fairly high in importance.

New survey report “Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities” elaborated by Packaged Facts provides fresh, original and actionable analysis of how key consumer trends intersect with and impact food and beverage packaging. It analyzes which packaging attributes and innovations are most valuable to consumers and most likely to influence consumer behavior.

Specific packaging formats and features mentioned in the report include: meal/salad kits, flexible pouches, stick packs, steam-in-bags, bio-based bottles, and easy/open-close in the context of market issues and priorities such as eco-consciousness, recycling, over-packaging and packaging reduction/bulk foods, natural/organic/local, healthy eating trends, product freshness, food purity and safety, on-the-go eating trends, purchasing for immediate consumption, and store brands.

Report Details:

Title: Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities
Published: June, 2012
Pages: 136
Price: US$ 3,500.00

More new studies by the publisher can be found at Packaged Facts page.



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