Poland’s HoReCa Industry Reviewed in New In-Demand PMR Report Recently Published at MarketPublishers.com27 Jun 2012 • by Natalie Aster
LONDON – Spending time away from home in the workplace or at school is the most common occasion for eating out for Poles. The locals select Polish cuisine as the favourite one. Places (especially those offering lower prices, like bars or cafeterias) serving Polish dishes are the most widespread yet most of them are independent.
Yet, the most expanding chains are fast food bars and pizza restaurants which influence consumer habits. It is notable though that a menu comprising only hamburgers and chips is now a thing of the past. In order to break with the negative stereotype of unhealthy food that they are associated with, customers are attracted more often by breakfasts, salads, vegetables and dairy products.
However, there is another, growing group of consumers, who like to try other national cuisines, including some more exotic ones. Two factors have increased consumer awareness in this area and changed their preferences – more foreign trips and improving financial circumstances.
New research "HoReCa Market in Poland 2012. Market Analysis and Development Forecasts 2012-2014" elaborated by PMR has been recently published by Market Publishers Ltd.
HoReCa Market in Poland 2012. Market Analysis and Development Forecasts 2012-2014
Price: US$ 3.500,00
The report is a balanced compilation of data, analysis, survey results and growth projections for the food service industry - specifically Poland’s hotels, restaurants and catering businesses. It chronicles changes on the market for the period 2008-2011 using descriptive data from each of the major segments and sub-segments and looks ahead to the possibilities for expansion indicated over the coming years. It clarifies the economic and consumer trends at work in the current market, as well as those expected to exert influence on growth and direction during the forecast period.
More new market research reports by the publisher can be found at PMR page.