DTH Companies Initiate VAD, Reports IS Advisors28 Jun 2012 • by Natalie Aster
We are living in the era of technology and technological developments. All the industries are undergoing technological changes and developments in order to provide the best services to their customers. The DTH industry is not left behind. The industry is also evolving, experimenting and coming out with means to enhance the TV. The companies are continuously upgrading their technology.
According to the report “DTH Industry in India (2011-15))” by IS Advisors, the competition in the DTH market is primarily in terms of pricing only as TRAI does not allow exclusive content broadcasting. In order to create a space of their own and retain and capture new customers, the companies initiated value added services (VAS).
DTH Industry in India (2011-15)
Published: June, 2012
Price: US$ 500,00
VAS offered as separate pay channels gives DTH operators a competitive edge over the others. The competition is now all about what all additional services these DTH players offer to their customers.
More information can be found in the report “DTH Industry in India (2011-15)” by IS Advisors).
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