US Chocolate Candy Industry Reviewed by Packaged Facts19 Jun 2012 • by Natalie Aster
The $20 billion U.S. chocolate industry is a mature, differentiated and demanding food category—making it a challenge for marketers of chocolate products seeking to distinguish themselves from the competition.
From this perspective, “Chocolate Candy in the U.S., 9th Edition” examines the current state of the industry and where the growth will be over the next five years. While the country remains challenged by economic doldrums, chocolate in the near term will continue to outpace overall food market growth. Factors spurring continued dollar gains in the chocolate market include:
- The success and increasingly widespread acceptance of premium chocolates, spurred both by consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture
- Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints
- Continued innovation in packaging and flavors by major and niche chocolate manufactures alike
- Increased marketing support and advertising expenditures
- Rising prices at retail, driven in part by higher input costs
Chocolate Candy in the U.S., 9th Edition
Published: May, 2012
Price: US$ 3.750,00
Chocolate Candy in the U.S. measures the size and analyzes the growth factors for the U.S. chocolate market based upon primary and secondary research, including chocolate product shopper insights from Packaged Facts’ online consumer panel as well as SymphonyIRI data for mass-market channels, SPINSscan data for natural and gourmet grocers, and national consumer survey data from Experian Simmons.
More information can be found in the report “Chocolate Candy in the U.S., 9th Edition” by Packaged Facts.
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