World Defense Supplier Industry Surveyed in New Study by iCD Research and SDI Published at

24 May 2012 • by Natalie Aster

LONDON – Overall, throughout the global defense supplier industry, 44% of C-level respondents are 'more optimistic’ about revenue growth for their company over the next 12 months relative to the previous 12 months. A further 31% of C-level respondents are 'neutral’ about revenue growth, as compared with 22% who are 'less optimistic’ about their company’s revenue prospects.

Although the level of optimism is comparatively less in 2012, the defense industry expects an increase in demand for national security priorities such as cyber security, satellites, missile defense, and nuclear defense across the world. Moreover, the top priorities for the global defense industry in 2012 are 'new products and services’, 'expand in current market and abroad’, and 'expand into new territories’.

New research study “Global Defense Industry Suppliers: CEO Business Outlook Survey 2012-2013” elaborated by iCD Research and Strategic Defence Intelligence (SDI) has been recently published by Market Publishers Ltd.

Report Details:

Global Defense Industry Suppliers: CEO Business Outlook Survey 2012-2013
Published: May, 2012
Pages: 97
Price: US$ 2.000,00

The research study not only grants access to the opinions and strategies of 68 leading global defense industry C-level executives, but also examines their actions surrounding business priorities.

In particular, the report provides data and analysis on global defense industry suppliers’ media spending, marketing, sales strategies, practices, and business planning, within the global defense industry. Key topics covered include: media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global defense industry. The study also identifies future growth of buyers and suppliers, M&A activity, and investment expectations.

More new studies by the publisher can be found at iCD Research page.


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