Beauty & Personal Care Direct Selling Strategies Reviewed in New Topical Study Published at MarketPublishers.com

23 May 2012 • by Natalie Aster
Beauty & Personal Care Direct Selling Strategies Reviewed in New Topical Study Published at MarketPublishers.com

LONDON – Coty’s proposal to acquire Avon has inspired a renewed interest in direct selling as a distribution channel bringing up questions about its profitability and prospects.

New market report “Corporate Strategies in Direct Selling 2011” drawn up by Euromonitor International provides a thorough examination of the channel through a series of case studies of the leading direct sellers’ strategies, focusing on emerging market penetration, flexible approach and product and sales model innovation.

Report Highlights:

  • detailed picture of the beauty & personal care market; 
  • analysis of the growth sectors and factors driving change; 
  • examination of the competitive environment, the market’s major players and leading brands; 
  • five-year forecasts showing how the market is predicted to develop.

Products mentioned include: baby and child-specific products, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, mass cosmetics, men's grooming, oral care, oral care excl power toothbrushes, premium cosmetics, sets/kits, skin care, sun care.

Data covered include: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Details:

Corporate Strategies in Direct Selling 2011
Published: May, 2012
Pages: 56
Price: US$ 2.000,00

More new market research reports by the publisher can be found at Euromonitor International page.

Contacts

MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
ps@marketpublishers.com
MarketPublishers.com