Beauty & Personal Care Direct Selling Strategies Reviewed in New Topical Study Published at MarketPublishers.com23 May 2012 • by Natalie Aster
LONDON – Coty’s proposal to acquire Avon has inspired a renewed interest in direct selling as a distribution channel bringing up questions about its profitability and prospects.
New market report “Corporate Strategies in Direct Selling 2011” drawn up by Euromonitor International provides a thorough examination of the channel through a series of case studies of the leading direct sellers’ strategies, focusing on emerging market penetration, flexible approach and product and sales model innovation.
- detailed picture of the beauty & personal care market;
- analysis of the growth sectors and factors driving change;
- examination of the competitive environment, the market’s major players and leading brands;
- five-year forecasts showing how the market is predicted to develop.
Products mentioned include: baby and child-specific products, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, mass cosmetics, men's grooming, oral care, oral care excl power toothbrushes, premium cosmetics, sets/kits, skin care, sun care.
Data covered include: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Corporate Strategies in Direct Selling 2011
Published: May, 2012
Price: US$ 2.000,00
More new market research reports by the publisher can be found at Euromonitor International page.