New Germany Underwear, Nightwear & Swimwear Market Analysis Most Recently Published at

21 May 2012 • by Natalie Aster

LONDON – The upper and lower end of the underwear category performed particularly well, with price being a key criterion during German customers’ purchase decision.

Sustainability, fair trade and organic cultivation increasingly play a role not only in outerwear, but also in underwear. Ethical aspects start to matter and are more and more involved in consumers purchase decisions. Although it addresses a niche segment of well-educated, green consumers with a high level of justice, it represents a potential for growth in the highly competitive market.

New market report “Underwear, Nightwear and Swimwear in Germany” provided by Euromonitor International offers a comprehensive guide to the size and shape of Germany’s underwear, nightwear and swimwear market.

Report Highlights:

  • detailed picture of the underwear, nightwear and swimwear market in Germany; 
  • analysis of the growth sectors and factors driving change; 
  • examination of the competitive environment, the market’s major players and leading brands; 
  • five-year forecasts showing how the market is predicted to develop.

Data covered include: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Details:

Underwear, Nightwear and Swimwear in Germany
Published: April, 2012
Pages: 36
Price: US$ 900,00

Other Reports on Apparel Markets by Euromonitor International are Also Available:

More new market research reports by the publisher can be found at Euromonitor International page.


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