US Ice Cream & Frozen Dessert Market Examined in New Packaged Facts Report Published at MarketPublishers.com10 May 2012 • by Natalie Aster
LONDON – The U.S. ice cream and frozen dessert market is a highly competitive one, with two multinational conglomerates — Nestle and Unilever — at the top of the heap. Yet, across the country are hundreds of regional and local competitors that often go head-to-head with the industry giants, in particular geographic markets, with many local and regional brands commanding the loyalty of generations of customers.
Trends at play in the market include the impact of the recession and slow economic recovery; ingredient costs; targeting adults with premium and superpremium products; and opportunities to market products to Hispanic consumers.
New market research report “Ice Cream and Frozen Desserts in the U.S,: Markets and Opportunities in Retail and Foodservice; 7th Edition” elaborated by Packaged Facts offers a comprehensive guide to the U.S. market for ice cream and frozen desserts, analyzing market size and drivers, new product introductions, and competitive strategies for the retail and foodservice sectors.
The study thoroughly examines the competitive landscape, along with detailed profiles of trend-making marketers and foodservice providers including Nestle Dreyer’s Ice Cream, Unilever, Wells Enterprises, Dean Foods, Blue Bell Creameries, Friendly’s Ice Cream, Baskin-Robbins, Dairy Queen, TCBY, and many more.
Ice Cream and Frozen Desserts in the U.S,: Markets and Opportunities in Retail and Foodservice; 7th Edition
Published: April, 2012
Price: US$ 3.750,00
More new market research reports by the publisher can be found at Packaged Facts page.